Stanford Medicine
| Audience | Other |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | November solicitation letter sent to Stanford Medicine Health Care Partners FY23 prospects who had not yet given in the 2023 fiscal year. This is the second letter that goes out to our donors in the fiscal year, and is not sent to our Leadership level donors (donors who gave $1000+ in the last 3 fiscal years). This letter performed exceptionally well for this appeal, with a +147% year over year change in donors and +47% year over year change in dollars compared to FY22. |
| Submitted By | Sarah Butterworth - Assistant Director, Marketing Operations |
| Year | 2022 |
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