Indiana University Foundation

Posted on 11/07/2018

← Go back

AudienceReunion Alumni
PurposeAppeal
Click image to view complete sample
Description

a) The audience is Indiana University graduates who were previously scholarship recipients themselves.
b) The purpose is to encourage these alumni to donate to a specific scholarship for those in the greatest financial need.
c) What is unique is that the email conveys a great deal of information in a visually appealing, user-friendly way. Despite the large amount of text, it is easy on the eye, feels balanced, and has a generally "warm" feel about it.
Submitted for Writing Workshop

Submitted ByBill Elliott - Content Marketing Specialist
Year2024
Keywords
  • Acquisition
  • Affinity
  • Retention
  • Scholarship/Aid
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.

Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
  • s
  • s