University of Oregon
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This is a postcard mail piece to accompany a crowdfunding campaign to raise $40,000 to purchase 4 sousaphones. The mailer is for band donors, band alumni, athletics donors, and season ticket holders. Since some of the sousaphones are older than the students playing them, I thought it would be fun to anthropomorphize the oldest sousaphone to emphasize the aging equipment. |
| Submitted By | Celeste Christie - Assistant Director, Annual Philanthropy |
| Year | 2024 |
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