University of Michigan Medicine
| Audience | Young Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This appeal was meant for (younger) alumni of UM's medical school to try and give towards their class gift fund during their 2023 Reunion. It was a postcard appeal that included a quote from a well respected and love member of the Medical School. It also featured a QR code to direct to an online giving site to encourage alumni to donate for the 2023 reunion gift. Since the school's reunion revolves around a football game, the images used tried to use that kind of imagery. |
| Submitted By | Jackson Gaughan - Assistant Director of Annual Giving |
| Year | 2023 |
| Keywords |
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