McPherson College

Posted on 11/07/2018
AudienceGeneral
PurposeAppeal
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Description

Tried a different angle with our loyal, smaller annual fund donors. Instead of talking about the impact of scholarships and support for academic programs--our typical annual fund appeal message--we focused on our Student Debt Project, which uses unrestricted gifts to fund match money for students.

Submitted ByErik Vogel - Vice President of Advancement
Year2021
Award Recipient

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