Stanford University

Posted on 11/07/2018
AudienceParents
PurposeAppeal
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Description

This appeal has historically been dropped once a year in April for parent prospects. It essentially serves as the Parents' Program's anniversary mail appeal. As some of these prospects have given in previous years, we also use it as an opportunity to showcase our University-wide Loyalty program.

Submitted ByKimberly Caparas - Assistant Director, Direct Marketing
Year2020
Keywords
  • Consecutive
  • Parents
  • Retention

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