This appeal has historically been dropped once a year in April for parent prospects. It essentially serves as the Parents' Program's anniversary mail appeal. As some of these prospects have given in previous years, we also use it as an opportunity to showcase our University-wide Loyalty program.
Submitted By
Kimberly Caparas - Assistant Director, Direct Marketing
Year
2020
Keywords
Consecutive
Parents
Retention
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!