McPherson College
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Tried a different angle with our loyal, smaller annual fund donors. Instead of talking about the impact of scholarships and support for academic programs--our typical annual fund appeal message--we focused on our Student Debt Project, which uses unrestricted gifts to fund match money for students. |
| Submitted By | Erik Vogel - Vice President of Advancement |
| Year | 2021 |
| Award Recipient |