Durham Academy
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This was a hybrid direct and email piece. It was a 22-day campaign to increase participation. The goal was to reach 400 donors. We had yard signs and banners. The direct piece mail was segmented and followed-up with an email by our HOS with messages from myself then final one from HOS. |
| Submitted By | Vicki Rennecker-Nakayoshi - Assistant Director of Annual Philanthropy |
| Year | 2022 |