Stanford University
| Audience | Parents |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This appeal has historically been dropped once a year in April for parent prospects. It essentially serves as the Parents' Program's anniversary mail appeal. As some of these prospects have given in previous years, we also use it as an opportunity to showcase our University-wide Loyalty program. |
| Submitted By | Kimberly Caparas - Assistant Director, Direct Marketing |
| Year | 2020 |
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