Birmingham-Southern College
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Each year, prospects receive a letter prior to Phonathon calling. For FY21, we pivoted our messaging to reflect the realities of COVID19, explaining how our annual fund and student emergency fund directly impacts our students. We also partnered with Student Development to promote these gift areas. |
| Submitted By | Lauren Tennant - Assistant Director of Annual Giving |
| Year | 2021 |
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