Birmingham-Southern College
| Audience | General |
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| Purpose | Appeal |
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| Description | Prior to FY21, donors did not receive any communications regarding an upcoming donation anniversary. This year, we implemented a direct mail reminder that encourages donors to make another gift to the college. While the project is ongoing, the response has been positive and generated renewals. |
| Submitted By | Lauren Tennant - Assistant Director of Annual Giving |
| Year | 2021 |
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