Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
NC State UniversityGeneralStewardship
Union CollegeYoung AlumniAppeal
California State University, NorthridgeGeneralAppeal
California State University San MarcosFaculty/StaffAppeal
University of WashingtonGeneralAppeal
The Ethel Walker SchoolGeneralAppeal
Fairfield UniversityParentsAppeal
University of KansasGeneralAppeal
University of North Florida FoundationGeneralOther
UNC WilmingtonParentsAppeal
Wayne State UniveristyGeneralStewardship
Canterbury SchoolGeneralAppeal
Luther CollegeGeneralAppeal
Carleton CollegeOtherVolunteer Materials
The University of Texas at AustinGeneralVolunteer Materials
Davidson CollegeGeneralAppeal
James Madison UniversityOtherAppeal
University of North Carolina WilmingtonGeneralStewardship
Vanderbilt UniversityGeneralAppeal
Illinois Wesleyan UniversityReunion AlumniStewardship
  Institution Audience Purpose