Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
James Madison UniversityOtherAppeal
Illinois Wesleyan UniversityReunion AlumniStewardship
BerkleeGeneralStewardship
Oberlin CollegeGeneralAppeal
New York UniversityGeneralStewardship
University of North Carolina WilmingtonGeneralStewardship
Carleton CollegeReunion AlumniOther
Vassar CollegeGeneralAppeal
Vanderbilt UniversityGeneralAppeal
Miami UniversityGeneralAppeal
UC DavisGeneralStewardship
Yale UniversityGeneralAppeal
NC State UniversityGeneralStewardship
Union CollegeYoung AlumniAppeal
California State University, NorthridgeGeneralAppeal
California State University San MarcosFaculty/StaffAppeal
University of WashingtonGeneralAppeal
The Ethel Walker SchoolGeneralAppeal
Fairfield UniversityParentsAppeal
University of KansasGeneralAppeal
  Institution Audience Purpose