Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
University of California, BerkeleyStudentsStewardship
University of DelawareFaculty/StaffAppeal
University of DelawareGeneralAppeal
Birmingham-Southern CollegeGeneralAppeal
University of UtahStudentsAppeal
NC State UniversityGeneralAppeal
South Dakota State UniversityGeneralAppeal
UNC-WilmingtonGeneralStewardship
Marietta CollegeGeneralStewardship
Marietta CollegeGeneralAppeal
University of WashingtonGeneralAppeal
St. Joseph's CollegeGeneralAppeal
MassArtGeneralAppeal
Emporia State UniversityGeneralOther
Utah Valley UniversityGeneralStewardship
University of Central FloridaYoung AlumniAppeal
University of KansasFaculty/StaffOther
NC State UniversityParentsAppeal
Choate Rosemary HallGeneralAppeal
University of OregonParentsAppeal
  Institution Audience Purpose