Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
UNC GreensboroGeneralOther
Villanova UniversityStudentsAppeal
University of UtahGeneralAppeal
Davidson CollegeGeneralOther
University of UtahStudentsAppeal
UNC Kenan-Flagler Business SchoolGeneralAppeal
Miami UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
College of DuPageStudentsOther
Stanford UniversityGeneralStewardship
University of KansasParentsAppeal
Mount Mercy UniversityGeneralAppeal
William & MaryReunion AlumniAppeal
Virginia TechGeneralAppeal
Kean UniversityOtherVolunteer Materials
University of Missouri - St. LouisGeneralAppeal
UNC Chapel HillYoung AlumniAppeal
McMaster UniversityGeneralAppeal
University of ArizonaStudentsAppeal
University of VirginiaGeneralAppeal
  Institution Audience Purpose