Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Campbell UniversityGeneralAppeal
Red Deer PolytechnicGeneralAppeal
North Park UniversityGeneralAppeal
Carroll UniversityStudentsAppeal
Massachusetts Institute of TechnologyYoung AlumniAppeal
Cal State San BernardinoGeneralAppeal
Buckingham Browne & NicholsGeneralAppeal
Smith CollegeGeneralAppeal
William & MaryGeneralAppeal
Penn State College of MedicineGeneralAppeal
UNC CharlotteYoung AlumniOther
Washington & Jefferson CollegeGeneralAppeal
California Institute of TechnologyGeneralAppeal
Williams CollegeGeneralAppeal
Harvard Business SchoolGeneralAppeal
Penn State College of MedicineYoung AlumniAppeal
University of VirginiaGeneralAppeal
Saddle River Day SchoolParentsAppeal
Sewickley AcademyGeneralAppeal
University of Central FloridaFaculty/StaffStewardship
  Institution Audience Purpose