Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Tyler Junior CollegeFaculty/StaffStewardship
Boise State UniversityParentsAppeal
University of VermontParentsAppeal
University of VermontGeneralAppeal
University of VirginiaGeneralStewardship
Colorado State UniversityGeneralAppeal
Central CollegeGeneralAppeal
Drexel UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Johns Hopkins UniversityGeneralAppeal
McPherson CollegeGeneralAppeal
Ohio UniversityGeneralAppeal
University of Chicago, Booth School of BusinessGeneralVolunteer Materials
Northern Arizona UniversityGeneralStewardship
Tampa Preparatory SchoolGeneralAppeal
Kent State UniversityGeneralAppeal
Appalachian State UniversityGeneralAppeal
Yale UniversityGeneralAppeal
NC State UniversityGeneralStewardship
Union CollegeYoung AlumniAppeal
  Institution Audience Purpose