Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
UNC-Chapel HillGeneralAppeal
Massachusetts Institute of TechnologyStudentsAppeal
California State University, ChicoGeneralAppeal
California State University, ChicoGeneralAppeal
California State University, ChicoGeneralAppeal
Brandeis UniversityGeneralAppeal
Herbert Wertheim School of Optometry and Vision ScienceGeneralAppeal
Portland State UniversityGeneralAppeal
UC RiversideGeneralAppeal
Washington International SchoolFaculty/StaffAppeal
San Francisco University High SchoolGeneralAppeal
University of British ColumbiaGeneralAppeal
PrincipiaGeneralAppeal
UC San DiegoGeneralStewardship
San Francisco University High SchoolParentsAppeal
Loyola University ChicagoGeneralAppeal
UC BerkeleyGeneralAppeal
Ursinus CollegeGeneralAppeal
Marshall UniversityGeneralAppeal
Ursinus CollegeGeneralAppeal
  Institution Audience Purpose