Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Sweet Briar CollegeGeneralAppeal
Sweet Briar CollegeGeneralStewardship
Ohio Wesleyan UniversityGeneralAppeal
Ohio Wesleyan UniversityGeneralAppeal
Cummings School of Veterinary Medicine at Tufts UniversityGeneralAppeal
University of Puget SoundGeneralStewardship
Seattle UniversityGeneralStewardship
Seattle UniversityGeneralAppeal
University of VermontGeneralAppeal
University of VermontGeneralStewardship
UC Berkeley LibraryGeneralAppeal
Chatham UniversityGeneralAppeal
Chatham UniversityGeneralStewardship
Illinois State UniversityGeneralAppeal
Northwestern UniversityGeneralVolunteer Materials
The Music CenterGeneralAppeal
The Pingry SchoolGeneralAppeal
The Pingry SchoolReunion AlumniAppeal
Mary Institute and Saint Louis Country Day SchoolReunion AlumniAppeal
Loyola University ChicagoReunion AlumniAppeal
  Institution Audience Purpose