Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Dartmouth HealthGeneralAppeal
KU EndowmentGeneralAppeal
Johns Hopkins UniversityGeneralAppeal
University of North Florida FoundationGeneralAppeal
West Point Association of GraduatesGeneralStewardship
Washington State University - CAHNRSStudentsStewardship
Vanderbilt UniversityFaculty/StaffAppeal
University of GeorgiaFaculty/StaffAppeal
Villanova UniversityFaculty/StaffStewardship
University of Chicago, Booth School of BusinessGeneralAppeal
University of VirginiaGeneralAppeal
Bucknell UniversityYoung AlumniAppeal
Flagler CollegeGeneralAppeal
Sam Houston State UniversityStudentsAppeal
Carroll UniversityGeneralAppeal
Saint Louis UniversityYoung AlumniAppeal
New York UniversityGeneralAppeal
Central Connecticut State UniversityStudentsAppeal
Mount Holyoke CollegeStudentsAppeal
University of WashingtonStudentsAppeal
  Institution Audience Purpose