Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
John Brown UniversityGeneralAppeal
Mount Mercy UniversityGeneralAppeal
George Washington UniversityGeneralAppeal
Albert Einstein College of MedicineGeneralAppeal
Marquette UniversityGeneralAppeal
Carroll UniversityGeneralAppeal
University of Texas Health San AntonioGeneralAppeal
Cornell UniversityParentsAppeal
Luther CollegeGeneralAppeal
McPherson CollegeGeneralAppeal
Johns Hopkins University & MedicineGeneralAppeal
UNC WilmingtonGeneralAppeal
RUSH University Medical CenterGeneralAppeal
University of VirginiaGeneralAppeal
University of WyomingGeneralAppeal
University of Alabama BirminghamGeneralAppeal
Seattle UniversityGeneralAppeal
UC Berkeley LibraryGeneralAppeal
University of WyomingGeneralAppeal
Ohio Wesleyan UniversityGeneralAppeal
  Institution Audience Purpose