Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Northwestern UniversityGeneralVolunteer Materials
Carroll CollegeGeneralStewardship
Chatham UniversityGeneralStewardship
Seattle UniversityGeneralStewardship
University of Puget SoundGeneralStewardship
Georgia State University - J. Mack Robinson College of BusinessGeneralStewardship
Fairfield UniversityGeneralStewardship
Baruch CollegeGeneralStewardship
Brown UniversityYoung AlumniOther
Davidson CollegeGeneralOther
Carroll UniversityGeneralAppeal
Boston CollegeGeneralAppeal
University of Texas Health San AntonioGeneralAppeal
Marquette UniversityGeneralAppeal
Cornell UniversityParentsAppeal
Luther CollegeGeneralAppeal
McPherson CollegeGeneralAppeal
Johns Hopkins University & MedicineGeneralAppeal
UNC WilmingtonGeneralAppeal
John Brown UniversityGeneralAppeal
  Institution Audience Purpose