Workshop: Crowdfunding

April 10, 2025 11:30am-4:00pm ET

Overview

Crowdfunding has become an important tool for educational institutions and their advancement programs. In addition to raising money, it can be an effective way to uncover new donors, highlight campus priorities, and engage students, faculty, and others in fundraising. Whether you're just starting out, or you’re trying to take your existing crowdfunding program to the next level, understanding best practices will ensure that you get the most out of your efforts.

Join us on Thursday, April 10th, for an interactive online workshop that will provide you with a framework for running successful crowdfunding initiatives.

Participants will have an opportunity to:

  • Discover the latest trends and best practices in crowdfunding
  • Meet and get to know colleagues from other institutions
  • Find out how other organizations approach their work
  • View and discuss real examples, issues, and ideas
  • Examine your own efforts and identify opportunities for improvement
  • Obtain tools, templates, and other materials
  • And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about crowdfunding.

  • Save $250 when you register by Friday, February 28th
  • AGN Members save an additional 40%
  • Receive further discounts when registering multiple attendees from one institution

Program

(all times are Eastern Time)

11:20am - Sign-In Begins

11:30am - Welcome

Meet the faculty, get an overview of the program.

11:45am - General Session 

Learn the fundamentals of crowdfunding.

12:45pm - Assignment/Break

Take time to prepare for the next session.

1:00pm - Show & Tell

Look at and analyze crowdfunding examples and stories with other members of your group.

2:15pm - Break 

Take time to prepare for the next session.

2:30pm - Assessment & Takeaways

Identify challenges and potential growth areas, and discuss actionable strategies to run a successful crowdfunding program.

3:45pm - Bringing It All Together 

Hear key takeaways, lessons learned, and words of advice from the workshop’s expert faculty.

4:00pm - Workshop Ends

*Note: Only one person/login per institutional registration.

Faculty

Dan Allenby  (Host) |  President & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Adam Bradley

Adam has led programs at The University of Michigan and its Ross School of Business. He also led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan. .

 

Megan Rajski

Megan has led annual giving and donor participation programs at Fairfield University and the University of Chicago. Her other experience includes work in admissions and direct marketing. She holds a B.F.A. in Communications from Valparaiso University and an M.B.A. from University of Phoenix.

 

 

For more information about this workshop, please contact us at 888.407.5064 or [email protected].