Workshop: Reunion Giving

July 18, 2024 11:30am-4:00pm ET

Overview

Celebrating class reunions (or even “graduation anniversaries”) can be one of the most effective ways to engage alumni and increase annual giving. Building on feelings of nostalgia and leveraging class affinity, reunion gift campaigns offer annual giving programs a special opportunity to attract new donors, engage current donors, reactivate lapsed donors, and solicit leadership-level gifts from your most loyal and engaged supporters.

Join us on July 18th for a one-day interactive workshop that will equip you with tools and strategies to maximize reunion giving at your institution.

Participants will have an opportunity to:

Discover the current best practices in reunion giving
Meet and get to know colleagues from other institutions
Find out how other organizations approach their work
View and discuss real examples, issues, and ideas
Examine your own efforts and identify opportunities for improvement
Obtain tools, templates, and other materials
Earn CFRE credit
And more!

This event is ideal for advancement professionals at educational institutions who wish to review and improve their understanding and application of current best practices in reunion gift fundraising.

Save $250 when you register by Friday, June 7th
AGN Members save an additional 40%
Receive further discounts when registering multiple attendees from one institution

Note: Only one person/login per institutional registration.

Program

(all times are EDT)

11:20am - Sign-In Begins

11:30am - Welcome
Meet the faculty, get an overview of the program.

11:45am - General Session
Learn key concepts of reunion alumni giving.

12:45pm - Assignment/Break
Take time to complete a short assignment, rest, get a snack, check email, etc.

1:00pm - Introductions, Issues, and Opportunities
Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.

2:15pm - Break
Take a little time to rest, get a snack, check email, etc.

2:30pm - Show & Tell
Share an example of an email appeal and get feedback from your group on how to improve it.

3:45pm - Bringing It All Together
Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.

4:00pm - Workshop Ends

Note: Only one person/login per institutional registration.

Facilitators

Dan Allenby

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Mary Risner

Mary has more than 20 years of experience in annual giving and educational fundraising. She currently serves as Chief Development Officer at Westover School, Middlebury CT, and has previously led programs at Brown University, University of Pennsylvania, and Franklin & Marshall College. She holds a Graduate Certificate in Leading and Managing through Change, as well as a B.S. in Business Economics from Bloomsburg University and an M.S. in Organizational Dynamics from the University of Pennsylvania.

Amy Burke

With more than 30 years of experience in educational and political annual giving fundraising, Amy has led programs at Wellesley College, Harvard College,Harvard Business School, Bentley University and MIT. She holds a B.S. from the University of Massachusetts Amherst and an M.B.A. in Organizational Behavior from Bentley University.

For more information about this workshop, please contact us at 888.407.5064 or [email protected].