New Donor Acquisition Workshop

September 5, 2024 11:30am-4:00pm ET

Overview

Acquiring a donor for the first time can often be difficult and expensive. But that doesn’t mean you should give up those who haven’t supported you in the past. In fact, converting non-donors into donors is one of the most important functions an annual giving program can perform. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.

Join us on Thursday, September 5th, for an interactive online workshop that will provide you and your colleagues with a framework for how to develop effective new donor acquisition strategies for your annual fund.

What you'll Discover

Participants will have an opportunity to:

Discover the latest trends and best practices in donor acquisition
Meet and get to know colleagues from other institutions
Find out how other organizations approach their work
View and discuss real examples, issues, and ideas
Examine your own efforts and identify opportunities for improvement
Obtain tools, templates, and other materials
Earn CFRE credit
And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about donor acquisition.

Save $250 when you register by Friday, July 26th
AGN Members save an additional 40%
Receive further discounts when registering multiple attendees from one institution

Note: Only one person/login per institutional registration.

Program

(all times are EDT)

11:20am - Sign-In Begins

11:30am - Welcome
Meet the faculty, get an overview of the program.

11:45am - General Session
Learn key concepts of acquisition.

12:45pm - Assignment/Break
Take time to complete a short assignment, rest, get a snack, check email, etc.

1:00pm - Introductions, Issues, and Opportunities
Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.

2:15pm - Break
Take a little time to rest, get a snack, check email, etc.

2:30pm - Show & Tell
Share an example of an acquisition appeal and get feedback from your group on how to improve it.

3:45pm - Bringing It All Together
Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.

4:00pm - Workshop Ends

Note: Only one person/login per institutional registration.

Faculty

Dan Allenby

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Greg Knedler

With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University.

Adam Bradley

Adam has over 10 years of experience in annual giving and educational fundraising. He currently serves as Senior Director Of Annual Giving at the University of Michigan, and has previously led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.

For more information about this workshop, please contact us at 888.407.5064 or [email protected].