California State University San Marcos
| Audience | General |
|---|---|
| Purpose | Stewardship |
| Click image to view complete sample |
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| Description | To increase retention of last year's Giving Day donors, we developed a series of 4 "general" stewardship emails. (General because it was sent to all Giving Day donors, regardless of gift designation.) But each highlighted a specific fund and explained the impact of Giving Day on that fund. Our Giving Day is November/December, so this series included touches in January, April, July, and October |
| Submitted By | Sean Briner - Director of Annual Givinng |
| Year | 2024 |
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