Yale University
| Audience | General |
|---|---|
| Purpose | Stewardship |
| Click image to view complete sample |
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| Description | This is an impact report that Yale sends to challengers after they have sponsored a class or general challenge. It visually highlights the effects of their challenge and illustrates how it has inspired other alumni to contribute. These reports serve as a strong stewardship tool, concluding the challenger experience on a highly positive note. We use them for both reunion and non-reunion classes. My colleague attended a conference and saw another school speak about how they use a stewardship report with their challengers and we created our own unique piece. One of Yale's data analysts with marketing expertise designed our report and incorporated our campaign elements and Yale logo beautifully. |
| Submitted By | Sandra Livramento - Senior Associate Director |
| Year | 2025 |
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