Middlesex School
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | We mail an appeal annually at the start of each school year. This year we did an initial mailing with a photo mailer follow-up to certain high-value audiences: BOT, leadership donors, parents' committee members, new and returning parents, etc. The remainder of our audience: alumni, active past parents, etc. just received the second mailing, which was our photo mailer. Our revenue for this year was roughly triple that of previous years. |
| Submitted By | Devin Watson - Advancement Database Manager |
| Year | 2024 |
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