Boston College

Posted on 11/07/2018
AudienceGeneral
PurposeAppeal
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Description

Email appeal sent to a general audience to secure calendar year-end gifts. This sample shows the approach to renew a donor that has not given in the past year. There is impact language that signifies previous gifts have been used to their full extent. And calls out the last gift date and gift amount for the person that is receiving the email.

Submitted ByAGN Research - Director
Year2024
Keywords
  • Retention

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