UVA Alumni Association
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This was one of the last emails in a series during our Spring 2024 Giving Day; the intended audience was our donor pool and the purpose was to solicit for donations as our giving day was coming to a close. We had to more follow up emails after this one and we were able to surpass our goal of 50k; we raised just over 62k and had over 200 donors participate. This was a big win for our team since this was our first giving day we had done. |
| Submitted By | Christina Mattaliano - Associate Director, Leadership Giving |
| Year | 2024 |
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