Nichols College
| Click image to view complete sample |
|
|---|---|
| Description | This year, we decided to do A/B testing on our annual fall appeal mailing. We typically send a brochure, but this year we did both a brochure and a letter with nearly identical content. We sent 2,783 of each to the mailing list which we split in half. The mailing list included donors from the past 5 years, current parents, and all alumni with a graduate degree. It’s early to tell which will end up being most successful, but early results show the returns have been 58% from the brochure appeal and 41% from the letter appeal. |
| Submitted By | Rae Glispin - Director of the Nichols Fund |
| Year | 2024 |
| Keywords |
|
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
- s
- s