This work highlights Columbia Business School’s initiatives for Columbia Giving Day 2024, an annual fundraising event that rallies alumni, students, faculty, staff, and the broader community to support the university’s and school’s mission. Targeted primarily at alumni and supporters, the campaign aims to inspire contributions by showcasing Columbia Business School’s influence through compelling student stories and focus areas like Entrepreneurship, The Digital Future, and Climate Change. A unique aspect of this campaign is its emphasis on real-time student achievements, underscoring CBS's active commitment to addressing global challenges. This year, we launched the Student Ambassador Program in the Office of Development and Alumni Relations. This program, which allows students to represent CBS and engage directly with potential donors, personalizes the solicitation experience and fosters a sense of community and shared vision for the future. During Columbia Giving Day, we were able to raise over $425,000 that will support the annual fund, scholarships, and other programs. Utilizing student stories like that of Sarah Hwang really engaged our audience. This email alone had an impressive 93.7% open rate, along with one of the highest click-through rates of our solicitation emails.