Carleton College
| Audience | Reunion Alumni |
|---|---|
| Purpose | Other |
| Click image to view complete sample |
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| Description | The following Behind Every Carl mailing inserts were included in the Annual Fund's 2024 fall appeal to all alumni. The inserts accompanied a letter authored by volunteers that encouraged peers to share a story of a Carleton community member who was behind their success. The insert featured a tear-off, prepaid postcard that could be returned by mail as a way to engage alumni and encourage recipients to reflect of the impact of their Carleton experience. The stories submitted will be shared with students and used for future solicitations. |
| Submitted By | Abigail Tupa - Associate Director of Messaging & Project Management |
| Year | 2024 |
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