Colorado State University
| Audience | General |
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| Purpose | Stewardship |
| Click image to view complete sample |
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| Description | The July Thank You card is the annual soft launch of CSU's fiscal year solicitation calendar. Targeting recently lapsed loyal donors, for the last two years we have also included a leadership annual giving segment, providing LAG donors with a second opportunity to respond to a direct mail campaign (they are also typically solicited in late November). Our donor "gift" this year was a set of three custom postcards celebrating the history of CSU with vintage imagery from our Library archives. This piece has performed well, with the average gift amount ~55% higher than other direct mail pieces, and significant positive feedback about the artwork and gift. |
| Submitted By | Laurel Baltic - Assistant Director of Annual Giving, Outreach and Communications |
| Year | 2024 |
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