UC Davis

Posted on 11/07/2018
AudienceGeneral
PurposeStewardship
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Description

Our annual stewardship project brings together the ASGP team, Donor Relations (DRO), and Development Marketing Communications to create a small, branded gift for UC Davis donors from the previous fiscal year. Lately, we've taken a more in-house approach to crafting these gifts with a distinct UC Davis touch. This year, we designed custom recipe cards featuring three uniquely Aggie-inspired recipes. Unlike typical tchotchkes, our "recipe for success" message highlights the essential role donors play at UC Davis.
This collaborative stewardship project not only celebrates Aggie pride but also emphasizes the broad impact of donor support, symbolizing how they "nourish" talent and passion on campus. Our in-house design showcases innovation, creativity, and originality, making it a model for institutions looking to personalize their stewardship efforts. We hope our project inspires others to reimagine stewardship with meaningful, institution-specific pieces that resonate with their audience.

Submitted BySierra Ronning - Communications and External Relations Specialist
Year2024
Award Recipient
Keywords
  • Faculty/Staff

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