Vassar College
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Generation Vassar invites alums, students, parents, and employees to support critical areas of the College through the Vassar Fund during a week of giving in February. In 2024, the theme "One Week. One Goal."—highlighted by Matthew Vassar's gold branding—energized the team for success. This initiative encourages innovation within the brand, resulting in fun and engaging materials that spark excitement and giving. |
| Submitted By | Janine Gwinn - Associate Vice President for Advancement Communications and Donor Relations |
| Year | 2024 |
| Award Recipient |
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