This spring direct mail appeal was sent to Lybunts and Sybunts (last gift was in FY21 or later) across all constituencies. It showed a simplified version of each donor's giving history. The goal was to create a visually engaging and easy to digest graphic personalized to each recipient.
Submitted By
Elisabeth Munro - Managing Director of Annual Giving
Year
2024
Keywords
Reactivation
Retention
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