St. John's Prep

Posted on 11/07/2018
AudienceGeneral
PurposeAppeal
Click image to view complete sample
Description

This spring direct mail appeal was sent to Lybunts and Sybunts (last gift was in FY21 or later) across all constituencies. It showed a simplified version of each donor's giving history. The goal was to create a visually engaging and easy to digest graphic personalized to each recipient.

Submitted ByElisabeth Munro - Managing Director of Annual Giving
Year2024
Keywords
  • Reactivation
  • Retention

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