Wellesley College
| Audience | Reunion Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This appeal was mailed to all alumnae in reunion classes 4s/9s who had not yet made a gift to Wellesley in the current fiscal year. The appeal was a reminder of the upcoming giving deadlines and Reunion Giving Awards up for grabs. The content was heavily targeted, using variable data to populate graduation years, reunion milestones, Durant Society messaging when applicable, and class-specific Reunion Giving Awards. |
| Submitted By | Sara Lehane - Senior Associate Director |
| Year | 2024 |
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