Wofford College
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This appeal was designed for all alumni residing in the United States. The goal of this appeal was to boost alumni participation in donations and attract new donors for the year. This appeal was unique because we collaborated with our printer to create a scratch-off mailer, allowing alumni to track and scratch off each state from which a donation was received. Participants were kept informed through daily emails over a 4-day challenge, followed by a final email with the results on the 5th day. An anonymous donor pledged to contribute challenge funds to our Annual Fund if donations were received from every state during the 4 day challenge. |
| Submitted By | Mackenzie Snow - Director of Annual Giving |
| Year | 2023 |
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