This campaign fundraised for graduation regalia for graduating students. We solicited ND/Lapsed 5+ alumni, all current parents that hadn't given in FY24, Faculty/Staff, current student ND, and all unrenewed donors (who only received emails 1 & 6). Along with 6 emails, we had a social media campaign that pulled quotes from the emails to put on our Instagram, Facebook, Twitter, and LinkedIn and texted all class gift donors from the last 5 years. When texting, we AB tested language when asking people to make a gift vs. asking people to click the link to watch a video. We saw much greater clicks when asking to watch the video but didn't see a difference giving. On our crowdfunding page we featured a video of recent graduates talking about their commencement and the thank you video featured the Dean of Students.

Email Order:
1. Will you support Tassels for Terriers?
2. Here's one problem we can solve
3. A few of my classmates are skipping commencement...
4. Miss my BU graduation? That would've been disappointing.
5. Every BU student deserves to attend graduation
6. Lets all celebrate BU commencement
7. Together we raised $19,779 for Tassels for Terriers!

Website: https://crowdfunding.bu.edu/campaigns/tassels-for-terriers