Boston University
| Audience | General |
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| Purpose | Stewardship |
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| Description | For Giving Day 2024, we created a strategic plan to personally thank as many donors as we could via ThankView on the day of. These ThankViews were being sent to alumni, students, faculty/staff, parents and friends-- anyone who gave on Giving Day. The strategy involved creating a plan to train our student volunteers, building ThankView campaigns in advance, segmenting audiences for personalized messaging and more. The results were amazing! We were able to send out close to 6,000 personalized ThankViews the day of! I'm including the link to one of those videos here: https://bu.thankview.com/video/89b2660d80e3c6027?source=export |
| Submitted By | Jennifer Dallaire - Senior Associate Director, Stewardship & 1839 Society |
| Year | 2024 |
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