Boston University
| Audience | Reunion Alumni |
|---|---|
| Purpose | Stewardship |
| Click image to view complete sample |
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| Description | In an effort to grow, educate and build brand awareness for the 1839 Society, we created customized 1839 Society lapel pins that we distributed over Alumni Weekend. We designed a "backing card" in which the lapel pin was affixed. The backing card incorporated our colors and design elements along with our tag line "Thank you for leading the way". On the back of the card we expanded on that gratitude and shared the impact that leadership gifts have on the institution. Our alumni loved them and our leadership giving officers will continue to distribute them on their visits. |
| Submitted By | Jennifer Dallaire - Senior Associate Director, Stewardship & 1839 Society |
| Year | 2024 |
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