This annual fund appeal was mailed to a local audience, primarily those who have heard about the Bellforge Arts Center. The cross-folded mailer instructed people how to turn the piece into their own tiny Bellforge Arts Center at home. This piece was a call to action and an art project, with the aim of not just being another appeal in the mail but encouraging people to participate in an arts experience right then and there. Like the other mailing we submitted to AGN, this piece too is about the arts in action and reminding us about the impact of the arts. The mailing’s primary message is calling for people to build an arts center: both on a small scale (at home with this mailer) and on a larger scale (by contributing to the project to create the Bellforge Arts Center).
Submitted By
Renana Kehoe - Director of Development
Year
2024
Keywords
Acquisition
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