This annual fund appeal was mailed to a diverse audience—some familiar with the Bellforge Arts Center project/ activities and some being introduced to it for the first time. Instead of a letter, people received a comic book page appeal. The piece was about getting people’s attention in a way that is different from the regular appeal letter many are used to seeing, and it was also about highlighting the arts center’s mission in action. A key part of our mission is to support artists at every stage of their careers and amplify voices of those who have been historically marginalized. Therefore, by commissioning this artist to create this piece and featuring him as part of the mailing, we are demonstrating our commitment in more than just words while at the same time inspiring people to join us by supporting the arts and our work.
Submitted By
Renana Kehoe - Director of Development
Year
2023
Keywords
Acquisition
Affinity
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