The Harvey School
| Audience | General |
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| Purpose | Appeal |
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| Description | One of my biggest self-imposed goals was to rebrand and shift how we communicate our annual giving campaign. I worked with my development and communications/marketing teams to change the language and imagery used for many years. We gave this annual fund a new name, logo, and motto, which adds a layer of meaning relating to the school's mission and evokes the emotions of "community" and "togetherness." This fall appeal coincided with a newly relaunched website, reinforcing the emotional impact of annual giving at our school and highlighting donor stories. We're shifting significantly from a "numbers story" to a more emotional-based culture of philanthropy supported by data and analytics. I am so proud of my team and our collaboration! |
| Submitted By | Andrew Jamieson - Director of the Harvey Fund |
| Year | 2024 |
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