Washington State University
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This is a planning/strategy document for a planned FY25 new donor acquisition campaign focused on encouraging alumni to give to scholarships at WSU, with a primary connection point of supporting the scholarship funds that they received during their own time (or giving to WSU's general scholarship fund for the broadest level of support). This is a test campaign to launch a targeted, multi-step acquisition project. |
| Submitted By | Spencer Farrin - Director, Annual Giving |
| Year | 2024 |
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