The University of Texas at Austin

Posted on 11/07/2018
AudienceGeneral
PurposeAppeal
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Description

The Gift Catalog was created to showcase areas across campus that alumni and other uninitiated audiences could support and hopefully find an area at UT they are passionate about. The data showed that lapsed donors responded well to this appeal vs non-donor audiences.

Submitted ByKayce Stevens - Associate Director of Development
Year2023
Award Recipient
Keywords
  • Acquisition

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