Boston University

Posted on 11/07/2018
AudienceGeneral
PurposeAppeal
Click image to view complete sample
Description

This was the inaugural Tassels for Terriers campaign that crowdfunded for students' graduation regalia.

Alumni, Parents, Students
LYB on launch and close email
ND/Lapsed, SYB

Results: 183 donors, $19,779
115 new donors acquired

Submitted ByEmerson Cazzani - Assistant Director, Annual Giving
Year2024
Keywords
  • Acquisition
  • Crowdfunding

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