University of California, Berkeley
| Audience | General |
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| Purpose | Stewardship |
| Click image to view complete sample |
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| Description | The Annual Giving Report (AGR) was a dynamic stewardship package mailed to donors giving to UC Berkeley at a leadership level in the prior fiscal year. The AGR primarily consisted of impact statements representing each of the areas that the donor supported in the past year, conveying tangible outcomes achieved through private philanthropy. Reports were customized — within their packages, donors received the statements corresponding to the areas of campus to which they personally contributed. |
| Submitted By | Paul Haymon - Associate Director, Data & Communications Strategy |
| Year | 2023 |
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